About Bethard Group

Set on becoming a world leading sportsbook, whilst at the same time offering a state of the art technical platform for its B2B customers, Bethard Group is building the next generation igaming company. We are driven, innovative and willing to take smart, calculated risks. The Bethard mission is to give potential winners across the globe the best gaming experience possible, by striving to improve our products, service, technology, communication and our game every day, all the time. That’s what we do to make sure winners keep joining us.

Our management

We’re a group of passionate individuals who share the vision of taking online gaming to the next level.

The genesis of bethard group

2012 bethard.com is operated through its Curacao licence

Launch of Together Gaming.


2016 Bethard receives licence to operate from Malta


Migration of all B2C brands to self-developed AleAcc platform & decision to launch B2B business on platform

Bethard brand was relaunched with new product and ambassador Dragomir Mrsic


New strategy and full focus on Bethard Group. Erik Skarp takes the position as CEO.Q1

Divestment of SverigeKronan and SoumiVegasQ2


Merge of Together Gaming into Bethard GroupQ3


Bethard receives licence to operate in the UKQ4


Signed with Zlatan Ibrahimovic as our new brand ambassador

Bethard receives licence to operate in DenmarkDK


"Success is a journey, not a destination"